Why Your Sales Team Is Not Closing Deals and How Sales Training Fixes It
Many businesses assume that if sales are low, the problem is the market, the product, or the economy.
Above the Line vs Below the Line Marketing: The Strategy Most Businesses Get Completely Wrong
Most businesses invest in marketing, but very few understand where their marketing money actually works. Some companies spend
How to Get Customers to Try a New Product in Kenya: The Science of Trial
Launching a product is the easy part. Getting a skeptical Kenyan shopper to actually pick it up, pay
How to Launch a Product in Kenya Without Wasting Your Marketing Budget
If you’re planning a launch and asking, How to launch a product in Kenya without wasting your marketing
My Distributor Is Not Pushing My Product; What Should I Do?
If you are a manufacturer in Kenya and your distributor is not pushing your product, here is the
How Do I Increase Sales of My Product in Retail Stores? A Practical Guide
If your product is already in retail and sales are low, here’s the blunt answer: You are not
Why Is My Product Not Selling in Supermarkets in Kenya?
Let’s break this down. What is Product Activation? At its core, Product Activation is the strategic process of
How to Get Your Products Into Supermarket Shelves in Kenya: The Complete Go-To-Market Guide for Manufacturers
Getting into supermarkets in Kenya is not a sales activity. It is a go-to-market strategy decision. Most manufacturers
Customer Service Training in Kenya: A Guide for Businesses That Want to Win on Experience
Most businesses in Kenya compete on price. That’s the weakest battlefield you can choose. Price wars shrink margins.Discounts
How to Increase Sales Without Lowering Prices
When sales drop, most businesses panic. And panic leads to discounts. “Let’s reduce prices.”“Let’s run a promo.”“Let’s offer