How Foreign Companies Can Find Customers and Sell in the Kenyan Market
Getting into the Kenyan market is one thing. Getting Kenyan customers to buy from you is another. A
MORE THAN A LOGO
More Than a Logo: Why Brand Strategy Decides Whether Customers Choose You Ask most people what a brand
THE PRICING STRATEGY
The Price Is Wrong: Why Your Pricing Strategy Decides Whether You Win or Lose There is one number
Above the Line vs Below the Line Marketing: The Strategy Most Businesses Get Completely Wrong
Most businesses invest in marketing, but very few understand where their marketing money actually works. Some companies spend
How to Get Customers to Try a New Product in Kenya: The Science of Trial
Launching a product is the easy part. Getting a skeptical Kenyan shopper to actually pick it up, pay
How to Launch a Product in Kenya Without Wasting Your Marketing Budget
If you’re planning a launch and asking, How to launch a product in Kenya without wasting your marketing
My Distributor Is Not Pushing My Product; What Should I Do?
If you are a manufacturer in Kenya and your distributor is not pushing your product, here is the
How Do I Increase Sales of My Product in Retail Stores? A Practical Guide
If your product is already in retail and sales are low, here’s the blunt answer: You are not
Why Is My Product Not Selling in Supermarkets in Kenya?
Let’s break this down. What is Product Activation? At its core, Product Activation is the strategic process of
How to Increase Sales Without Lowering Prices
When sales drop, most businesses panic. And panic leads to discounts. “Let’s reduce prices.”“Let’s run a promo.”“Let’s offer