Many businesses assume that if sales are low, the problem is the market, the product, or the economy. But in many cases, the real issue lies much closer to home: an undertrained sales team. When a sales team consistently struggles

Most businesses invest in marketing, but very few understand where their marketing money actually works. Some companies spend heavily on billboards, radio ads, and TV campaigns hoping for massive visibility. Others focus on direct customer engagement through activations, social media

Launching a product is the easy part. Getting a skeptical Kenyan shopper to actually pick it up, pay for it, and take it home? That is where most brands bleed out. In Kenya’s retail environment, consumers are notoriously cautious. They

If you’re planning a launch and asking, How to launch a product in Kenya without wasting your marketing budget?, here’s the direct, perhaps uncomfortable, answer: Stop trying to look big. Start trying to convert. In the Kenyan retail ecosystem, “noise”

If you are a manufacturer in Kenya and your distributor is not pushing your product, here is the cold, hard truth: It is because they do not see enough upside in doing so. In the high-stakes world of Kenyan FMCG

If your product is already in retail and sales are low, here’s the blunt answer: You are not driving demand aggressively enough inside the store. Retailers in Kenya do not sell for you; they allocate space. Performance determines survival. If