Customer Retention Strategies: How to Turn Buyers Into Loyal Fans
Most businesses focus on getting new customers, but very few stop to calculate what that actually costs them.
Struggling to Find a Business Partner? Here’s How to Choose the Right One
Choosing the wrong business partner is one of the fastest ways to kill a good business. In Kenya,
Technical SEO for Businesses: A Simple Guide to a Faster, Higher-Ranking Website
Many business owners invest in a website, add content, maybe even run Google ads, yet the site still
Your Audience Is Smaller Than You Think: The Segmentation Reality Kenyan Business Owners Avoid
Many Kenyan business owners say the same thing: “I tried Facebook ads and TikTok ads. They didn’t work.”
Customer Acquisition and Retention Strategies: What Most Businesses Get Wrong and What Actually Works
Most Kenyan businesses are obsessed with customer acquisition and dangerously careless about customer retention. They pour money into
The Power of Content Marketing in Kenya: Strategies That Drive Real Business Results
Content marketing in Kenya has evolved rapidly over the last few years, but most businesses are still using
Stop Posting Blind: The Instagram Segmentation Mistake Costing Kenyan Brands Growth
If your Instagram strategy is simply posting consistently and hoping the algorithm rewards you, you are not engaging
Facebook Boosted Posts vs Facebook Ads Manager
Let’s break it down. A Nairobi-based restaurant boosts a post promoting weekend offers: Same budget, same offer, but
Why Most Facebook Ads Fail in Kenya and What High-ROI Brands Do Differently
Let’s be honest.If Facebook ads were truly “easy,” most Kenyan businesses wouldn’t be complaining about wasted budgets, low-quality