Product Activation Services in Kenya

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Product Activation Solutions Across East Africa

The product activation plan for Brina Solutions aims to effectively introduce and position its product in the market by creating awareness, demonstrating value, and driving early adoption. The activation begins with a pre-launch phase focused on defining the product’s value proposition, identifying the target market, setting introductory pricing, and preparing marketing materials such as brochures, explainer videos, and demo access. During this stage, internal teams are trained on product features, sales messaging, and support procedures to ensure consistent communication and delivery.

The launch phase follows, starting with a soft rollout to a few selected clients or partners for pilot testing and feedback collection. This is accompanied by a formal launch event—either virtual or physical—supported by media coverage, social media campaigns, and promotional offers to attract early adopters. Partner onboarding is done concurrently, with clear incentive structures to motivate distributors and agents.

After launch, the post-activation phase centers on customer onboarding and success tracking. Each new client receives personalized support, user guides, and follow-up communication to ensure smooth adoption within the first two weeks. Feedback from users is collected systematically to guide product refinements and updates. Retention efforts such as renewal discounts, referral bonuses, and loyalty campaigns are introduced to sustain engagement. Throughout this period, performance metrics like onboarding rates, customer satisfaction, and renewals are closely monitored.

To support execution, Brina Solutions relies on key tools including a landing page for sign-ups, automated email onboarding campaigns, community support groups for early adopters, demo videos, and a live activation dashboard. The activation team comprises an Activation Lead overseeing coordination, a Sales and Marketing Officer managing outreach and demos, a Technical Support team handling installations and troubleshooting, a Finance Officer managing licenses and payments, and a Customer Liaison responsible for feedback and renewals.

The activation runs on a 30-day cycle, starting with pre-launch preparation, followed by pilot activation and media rollout in week two, client onboarding in week three, and performance review in week four. By the end of the cycle, Brina Solutions expects to achieve brand visibility, client trust, an 80% onboarding rate for new customers, and a strong foundation for scaling its product through data-driven insights and client referrals.

Our Services

Engage customers directly with live product demonstrations at key retail locations. Our expert teams showcase the benefits and features of your product, answer consumer questions, and offer free samples to encourage trials and future purchases.

In-Store Demonstrations

Engage customers directly with live product demonstrations at key retail locations. Our expert teams showcase the benefits and features of your product, answer consumer questions, and offer free samples to encourage trials and future purchases.
Our branded street teams engage consumers in high-traffic areas with product samples, information, and on-the-go demonstrations. By bringing your product directly to consumers, we create buzz and lasting impressions in both urban and retail environments.

Street Teams

Our branded street teams engage consumers in high-traffic areas with product samples, information, and on-the-go demonstrations. By bringing your product directly to consumers, we create buzz and lasting impressions in both urban and retail environments.
Maximize your online presence with targeted social media and email marketing campaigns. Our team creates engaging, interactive content that drives traffic to your website or store, turning online interactions into real-world sales.

Digital Communications Campaigns

Maximize your online presence with targeted social media and email marketing campaigns. Our team creates engaging, interactive content that drives traffic to your website or store, turning online interactions into real-world sales.
Create unforgettable launch events to showcase your product. We organize exclusive experiences that drive media attention, social buzz, and consumer participation through contests, giveaways, and live entertainment. Your customers will be hooked.

Exhibitions

Create unforgettable launch events to showcase your product. We organize exclusive experiences that drive media attention, social buzz, and consumer participation through contests, giveaways, and live entertainment. Your customers will be hooked.
We ensure well-stocked products, attractive displays, and dedicated sales reps. We drive sales, engage traders, and optimize visibility through in-store execution, POS materials, and strategic trade engagement across retail and distribution channels.

Merchandizing and Warehousing

We ensure well-stocked products, attractive displays, and dedicated sales reps. We drive sales, engage traders, and optimize visibility through in-store execution, POS materials, and strategic trade engagement across retail and distribution channels.
Capture attention with unconventional, exciting marketing tactics like flash mobs and street art. Our guerrilla marketing techniques are designed to surprise and engage consumers, generating organic buzz and social media shares. Bold moves to stand out.

Guerilla Marketing

Capture attention with unconventional, exciting marketing tactics like flash mobs and street art. Our guerrilla marketing techniques are designed to surprise and engage consumers, generating organic buzz and social media shares. Bold moves to stand out.

Why Choose Brina Solutions for Product Activation

We deliver impactful strategies to elevate your brand through innovative consumer engagement.

Creative Innovation & Consumer-Centric Experiences

  • Bold tactics (flash mobs, street art, influencer-led content) to captivate audiences in saturated markets.

  • Authentic engagement that builds emotional connections, driving loyalty and repeat purchases. Advocacy

Expertise-Backed, Data-Driven Results

  • Proven industry experience across diverse markets, ensuring adaptive and innovative activations.

  • Measurable outcomes via real-time tracking of KPIs (engagement, conversions, feedback) and transparent analytics.

Comprehensive Multi-Channel Solution

  • Tailored campaigns aligned with your brand’s identity, audience, and goals 

  • End-to-end solutions across digital, experiential, and influencer-driven channels for maximum exposure.

Long-Term Brand Advocacy

  • Holistic campaigns fostering lasting relationships, turning consumers into advocates through social buzz and word-of-mouth.

  • Sustained impact with strategies that prioritize brand relevance and ongoing consumer excitement.

Ready to Activate your Brand?

We transcend the conventional marketing – we are dream builders

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