Category Strategic Approaches

In today’s competitive business landscape, marketing has become the cornerstone of success. Whether you are a new business eager to make your mark or a company facing the challenge of

Continue readingUnlocking Marketing Success: Expert Strategies for New Businesses and Reviving Declining Brands – Why a Separate Marketing Budget Matters

In today’s fast-paced market, the success of a product heavily depends on how well businesses can drive its adoption among different customer segments. Leveraging the right influencers and digital marketing

Continue readingAccelerating Product Adoption Curve through Influencer Marketing and Digital Campaigns

In Kenya’s dynamic marketing landscape, influencer marketing has become a key tool for brands to engage with their audiences. With the rise of digital platforms and social media usage, influencers

Continue readingInfluencer Marketing in Kenya: Are They the Future of Brand Endorsements?

The Dominance of the Big Four in East Africa In Kenya and across East Africa, the consulting landscape has long been dominated by the “Big Four” firms—Deloitte, PwC, Ernst &

Continue readingConsultancy and Advisory Outside the Big Four: Deloitte, PwC, Ernst & Young, and KPMG