It starts with a missed opportunity. A tourist lands in Diani looking for a local tour guide—Googles it. A newly engaged couple in Nairobi wants a wedding planner—searches Instagram. A
Continue readingDon’t Just Be Online – Be Unmissable! How to Advertise Your Business Online in Kenya
Your business might offer excellent products or services, but without a strong digital presence, potential customers may never find you. With more Kenyans relying on the internet to discover and
Continue readingHow a Digital Marketing Agency Can Transform Your Business Growth
Launching a new product is an exciting yet challenging moment for any business. A successful product launch can generate buzz, attract customers, and position your brand as an industry leader.
Continue readingHow to Successfully Launch a Product and Boost Sales
In today’s fast-paced and competitive market, businesses need more than just great products to thrive—they need strategic approaches to engage their audience and drive meaningful sales. Product activation has emerged
Continue readingHow Product Activation Drives Sales and Enhances Customer Engagement
Sales planning is a crucial strategy for any business aiming to achieve consistent revenue growth. It involves identifying sales goals, understanding your target audience, and creating actionable steps to close
Continue readingWhat is Sales Planning? How to Create a Sales Plan
Email marketing remains one of the most powerful digital marketing strategies, delivering strong ROI and offering a personal channel to engage with customers directly. Despite the emergence of new marketing
Continue readingWondering How Email Marketing Can Help Your Business? Here’s Why It Still Works
In today’s digital landscape, social commerce has become a powerful tool, allowing brands to sell products directly on social platforms where their customers spend most of their time. From Instagram
Continue readingSocial Commerce: Selling Products Where Your Customers Hang Out
In today’s data-driven world, businesses have access to vast amounts of information that can guide marketing strategies, enhance customer experiences, and drive overall business growth. The challenge lies in effectively
Continue readingTurning Data Into Decisions: Leveraging Marketing Analytics for Business Growth
Marketing ROI (Return on Investment) is a critical metric that businesses use to measure the success and effectiveness of their marketing efforts. It provides a clear understanding of how much
In today’s competitive landscape, a well-executed go-to-market (GTM) strategy can be the difference between a product’s success and its obscurity. This process involves everything from defining your target market to
Continue readingHow to Build a Winning Go-To-Market Strategy: Lessons from Leading Brands
