In the age of video-first social media, few platforms deliver the kind of reach and viral potential that TikTok offers. For Kenyan SMEs, mastering the formula for viral content can
Continue readingFrom 200 Views to 200K: TikTok Content Hacks Kenyan Businesses Can Steal
What Does “Battle of the Platforms” Mean — and Why It Matters for Kenyan Brands? When we talk about the Battle of the Platforms, we mean the strategic decision businesses
Never Run Out of Ideas Again: The Instagram Content Calendar That Works for Kenyan SMEs In the digital age, consistency is everything. Many Kenyan SMEs struggle to keep posting on
Continue readingContent Calendars for Instagram: How Kenyan Brands Can Stay Consistent
What We Mean by Content Strategies for Facebook Engagement in Nairobi Businesses Content strategies for Facebook engagement in Nairobi businesses refers to the planned, backed-by-data approach of creating, distributing, and
Continue readingWhy Your Facebook Content Gets Zero Engagement (And How Nairobi Brands Can Fix It)
What is Facebook Audience Insights for Market Segmentation in Kenya? Facebook Audience Insights for Market Segmentation in Kenya is a free analytics tool inside Meta’s Business Manager that allows marketers
Continue readingUnlock Hidden Audiences: The Segmentation Tricks Every Kenyan Marketer Should Know
TikTok has transformed from a fun lip-syncing app into one of the world’s most powerful marketing platforms. In Kenya, TikTok is no longer just about dance trends or funny skits;
Continue readingTikTok Ads in Kenya: Best Practices for Gen Z and Millennials
Data has become the new oil. Businesses in Kenya are increasingly relying on customer information to improve services, target marketing, process payments, and run daily operations. From client names and
