Sales planning is a crucial strategy for any business aiming to achieve consistent revenue growth. It involves identifying sales goals, understanding your target audience, and creating actionable steps to close
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Email marketing remains one of the most powerful digital marketing strategies, delivering strong ROI and offering a personal channel to engage with customers directly. Despite the emergence of new marketing
Continue ReadingWondering How Email Marketing Can Help Your Business? Here’s Why It Still Works
In today’s digital landscape, social commerce has become a powerful tool, allowing brands to sell products directly on social platforms where their customers spend most of their time. From Instagram
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In today’s data-driven world, businesses have access to vast amounts of information that can guide marketing strategies, enhance customer experiences, and drive overall business growth. The challenge lies in effectively
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Marketing ROI (Return on Investment) is a critical metric that businesses use to measure the success and effectiveness of their marketing efforts. It provides a clear understanding of how much
In today’s competitive landscape, a well-executed go-to-market (GTM) strategy can be the difference between a product’s success and its obscurity. This process involves everything from defining your target market to
Continue ReadingHow to Build a Winning Go-To-Market Strategy: Lessons from Leading Brands
Fast Moving Consumer Goods Sector in Kenya The fast-moving consumer goods (FMCG) sector in Kenya is one of the country’s most vibrant and competitive industries. With a rapidly growing middle